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Retail managers are responsible for every phase of a store's operation. They are often one of the first employees to arrive in the morning and the last to leave at night. Their duties include hiring, training, and supervising other employees, maintaining the physical facilities, managing inventory, monitoring expenditures and receipts, and maintaining good public relations.
Perhaps the most important responsibility of retail managers is hiring and training qualified employees. Managers then assign duties to employees, monitor their progress, promote employees, and increase salaries when appropriate. When an employee's performance is not satisfactory, a manager must find a way to improve the performance or, if necessary, fire him or her.
Managers should be good at working with all different kinds of people. Differences of opinion and personality clashes among employees are inevitable, however, and the manager must be able to restore good feelings among the staff. Managers often have to deal with upset customers, and must attempt to restore goodwill toward the store when customers are dissatisfied.
Retail managers keep accurate and up-to-date records of store inventory. When new merchandise arrives, the manager ensures items are recorded, priced, and displayed or shelved. They must know when stock is getting low and order new items in a timely manner.
Some managers are responsible for merchandise promotions and advertising. The manager may confer with an advertising agency representative to determine appropriate advertising methods for the store. The manager may also decide what products to put on sale for advertising purposes.
The duties of store managers vary according to the type of merchandise sold, the size of the store, and the number of employees. In small, owner-operated stores, managers are often involved in accounting, data processing, marketing, research, sales, and shipping. In large retail corporations, however, managers may be involved in only one or two of these activities.