Radio and Television Announcers

Some announcers merely announce; others do a multitude of other jobs, depending on the size of the station. But the nature of their announcing work remains the same.

An announcer is engaged in an exacting career. The necessity for finishing a sentence or a program segment at a precisely planned moment makes this a demanding and often tense career. It is absolutely essential that announcers project a sense of calm to their audiences, regardless of the activity and tension behind the scenes.

The announcer who plays recorded music interspersed with a variety of advertising material and informal commentary is called a disc jockey. This title arose when most music was recorded on conventional flat records, or discs. Today much of the recorded music used in commercial radio stations is on compact disc or digital audio files. Disc jockeys serve as a bridge between the music itself and the listener. They may perform such public services as announcing the time, the weather forecast, or important news. It can be a lonely job, since many disc jockeys are the only person in the studio. But because their job is to maintain the good spirits of their audience and to attract new listeners, disc jockeys must possess the ability to be relaxed and cheerful. 

Unlike the more conventional radio or television announcer, the disc jockey is not bound by a written script. Except for the commercial announcements, which must be read as written, the disc jockey's statements are usually spontaneous. Disc jockeys usually are not required to play a musical selection to the end; they may fade out a record when it interferes with a predetermined schedule for commercials, news, time checks, or weather reports.

Announcers who cover sports events for the benefit of the listening or viewing audience are known as sportscasters. This is a highly specialized form of announcing, as sportscasters must have extensive knowledge of the sports that they cover, plus the ability to describe events quickly, accurately, and compellingly.

Often the sportscaster will spend several days with team members, observing practice sessions, interviewing players and coaches, and researching the history of an event or of the teams to be covered. The more information that a sportscaster can acquire about individual team members, tradition of the contest, ratings and history of the team, and community in which the event takes place, the more interesting the coverage is to the audience.

The announcer who specializes in reporting the news to the listening or viewing public is called a newscaster. This job may require simply reporting facts, or it may include editorial commentary. Newscasters may be given the authority by their employers to express their opinions on news items or the philosophies of others. They must make judgments about which news is important and which is not. In some instances, they write their own scripts based on facts that are furnished by international news bureaus or local reporters. In other instances, they read text exactly as it prepared by newswriters. They may make as few as one or two reports each day if they work on a major news program, or they may broadcast news for five minutes every hour or half-hour. Their delivery is usually dignified, measured, and impersonal.

The news anchor generally summarizes and comments on one aspect of the news at the end of the scheduled broadcast. This kind of announcing differs noticeably from that practiced by the sportscaster, whose manner may be breezy and interspersed with slang, or from the disc jockey, who may project a humorous, casual, or intimate image.

The newscaster may specialize in certain aspects of the news, such as economics, politics, or military activity. Newscasters also introduce films and interviews prepared by news reporters that provide in-depth coverage and information on the event being reported. News analysts, often called commentators, interpret specific events and discuss how these may affect individuals or the nation. They may have a specified daily slot for which material must be written, recorded, or presented live. They gather information that is analyzed and interpreted through research and interviews and cover public functions such as political conventions, press conferences, and social events.

Smaller television stations may have an announcer who performs all the functions of reporting, presenting, and commenting on the news as well as introducing network and news service reports.

Many television and radio announcers have become well-known public personalities in broadcasting. They may serve as masters of ceremonies at banquets and other public events.



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