There are two types of publicists: those who work for companies, movie studios, recording companies, sports teams, and other organizations and those who work for individuals such as CEOs, actors, musicians, and professional athletes. Publicists who are employed by companies and organizations handle the daily press operations for the organization. They handle media relations, arrange interviews, ensure that the correct information is distributed to the press, and write press releases. Those who work for individuals try to enhance their client's image by casting them in a positive light via newspaper, magazine, television, and Internet stories and other methods. Publicists are sometimes called press agents, public relations (PR) directors, marketing directors, or directors of communication.

Quick Facts
Duties Develop publicity plans to generate positive attention and name recognition for their clients
Alternate Title(s) Directors of Communication, Marketing Directors, Press Agents, Public Relations Directors
Salary Range Below $25,000 to $100,000+
Employment Prospects Fair
Advancement Prospects Good
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities are available throughout the country, but are best in large cities
Education and Training
  • Bachelor's Degree
Related School Subjects
  • English
  • Journalism
  • Speech
Experience Internships; volunteer or part-time experience
  • Interpersonal
  • Public Speaking
  • Sales
  • Writing
Personality Traits
  • Enterprising
  • Outgoing
  • Problem-Solving
Licensure/Certification Recommended
Special Requirements None
Career Ladder
  • PR Firm Owner or College Professor
  • Public Relations Manager
  • Publicist
  • Publicity Intern

Related Industries

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