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Industries & Professions /
There are two types of publicists: those who work for companies, movie studios, recording companies, sports teams, and other organizations and those who work for individuals such as CEOs, actors, musicians, and professional athletes. Publicists who are employed by companies and organizations handle the daily press operations for the organization. They handle media relations, arrange interviews, ensure that the correct information is distributed to the press, and write press releases. Those who work for individuals try to enhance their client's image by casting them in a positive light via newspaper, magazine, television, and Internet stories and other methods. Publicists are sometimes called press agents, public relations (PR) directors, marketing directors, or directors of communication.