Industries & Professions /
Public Relations Specialists
Public relations specialists perform a variety of tasks. They may be employed primarily as writers, creating reports, news releases, and booklet texts. Others write speeches or create copy for radio, TV, or film sequences. These workers often spend much of their time contacting the press, radio, and TV as well as magazines on behalf of the employer. They also use social media, such as Facebook and Twitter, to convey their client's message to target audiences and the general public. Some PR specialists work more as editors than writers, fact-checking and rewriting employee publications, newsletters, shareholder reports, and other management communications.