Public Relations Specialists

Public Relations Workers Backstage at Fashion Show

Public relations (PR) specialists develop and maintain programs that present a favorable public image for an individual or organization. They provide information to the target audience (generally, the public at large) about the client, its goals and accomplishments, and any further plans or projects that may be of public interest.

PR specialists may be employed by corporations, government agencies, nonprofit organizations, or almost any type of organization. Many PR specialists hold positions in public relations consulting firms or work for advertising agencies. There are approximately 240,700 public relations specialists in the United States.

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Quick Facts
Alternate Title(s) Fund-raisers, Lobbyists
Duties Develop and implement strategies that present a favorable public image for an individual or organization
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) New York, Los Angeles, Chicago, and other major cities, but opportunities exist in all regions
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • English
  • Journalism
  • Speech
Experience Internship; volunteer or part-time experience
Personality Traits
  • Organized
  • Outgoing
  • Problem-Solving
  • Business Management
  • Interpersonal
  • Public Speaking
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Fair
Advancement Prospects Good
Outlook About as Fast as the Average
Career Ladder
  • Consultant or PR Firm Owner
  • Director of Public Relations
  • Public Relations Manager
  • Public Relations Specialist
  • Public Relations Research Assistant or Trainee