Public Relations Managers

Public relations managers are responsible for influencing the public's image and recognition of their client, be it a large corporation, a service, or an individual. This is done through a carefully set plan of public appearances, public relations campaigns, press releases, surveys, and other scheduled events. Public relations managers, especially at large corporations, oversee the work of many staff members such as public relations specialists, researchers, designers, and administrators. There are approximately 53,730 public relations and fund-raising managers employed in the United States.

Quick Facts
Duties Develop and implement strategies that promote a positive image for their clients (large corporation, nonprofit, individual, etc.); manage public relations staff
Alternate Title(s) None
Salary Range $50,000 to $100,000+
Employment Prospects Fair
Advancement Prospects Good
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities are available throughout the country, but are best in large, urban areas
Education and Training
  • Bachelor's Degree
Related School Subjects
  • Business
  • English
  • Speech
Experience Several years' public relations experience required
  • Business Management
  • Leadership
  • Public Speaking
Personality Traits
  • Organized
  • Outgoing
  • Problem-Solving
Licensure/Certification Recommended
Special Requirements None
Career Ladder
  • Consultant or PR Firm Owner
  • Director of Public Relations
  • Public Relations Manager
  • Public Relations Specialist
  • Public Relations Assistant

Related Industries

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