Public Relations Managers

Public relations managers may supervise a team of public relations specialists or an entire department. Specialists, designers, artists, copywriters, media relations specialists, and administrative assistants are just a few of the workers who report to the public relations manager. Public relations managers work in all types of industries. For example, medical products and services companies such as Baxter Healthcare rely on public relations managers to lead teams that raise public awareness and interest in a drug that is currently being reviewed by the Food and Drug Administration. Public relations managers are indispensable to politicians during election times in bringing the candidate's views and message to the voters, while at the same time negatively defining their opponents. Those in the entertainment or sports industries also rely on public relations managers to develop public relations campaigns to raise their Q-rating—a person's measure of visibility and likeability—in hopes of also increasing their market potential.

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