Public Relations Managers

Public relations managers are responsible for influencing the public's image and recognition of their client, be it a large corporation, a service, or an individual. This is done through a carefully set plan of public appearances, public relations campaigns, press releases, surveys, and other scheduled events. Public relations managers, especially at large corporations, oversee the work of many staff members such as public relations specialists, researchers, designers, and administrators. There are approximately 53,730 public relations and fund-raising managers employed in the United States.

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Quick Facts
Alternate Title(s) None
Duties Develop and implement strategies that promote a positive image for their clients (large corporation, nonprofit, individual, etc.); manage public relations staff
Salary Range $50,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities are available throughout the country, but are best in large, urban areas
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • English
  • Speech
Experience Several years' public relations experience required
Personality Traits
  • Organized
  • Outgoing
  • Problem-Solving
Skills
  • Business Management
  • Leadership
  • Public Speaking
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Fair
Advancement Prospects Good
Outlook About as Fast as the Average
Career Ladder
  • Consultant or PR Firm Owner
  • Director of Public Relations
  • Public Relations Manager
  • Public Relations Specialist
  • Public Relations Assistant

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