Public Opinion Researchers

Public opinion researchers, also known as survey researchers, help measure public sentiment about various products, services, or social issues by gathering information from a sample of the population through questionnaires and interviews. They collect, analyze, and interpret data and opinions to explore issues and forecast trends. Their poll results help business people, politicians, and other decision makers determine what's on the public's mind. Approximately 17,730 survey researchers are employed in the United States, many of whom combine full-time work in government, academia, or business with part-time consulting work in another setting.


Quick Facts
Duties Measure public sentiment about various products, services, or social issues by gathering information through questionnaires and interviews
Alternate Title(s) Agricultural Marketing Research Analysts, Market Research Analysts, Survey Researchers, Survey Workers
Salary Range Below $25,000 to $100,000
Employment Prospects Good
Advancement Prospects Good
Work Environment Indoors/Outdoors
Best Geographical Location(s) Nationwide; most opportunities available in metropolitan areas
Education and Training
  • Bachelor's Degree
Related School Subjects
  • English
  • Social Studies
  • Speech
Experience Internship; volunteer or part-time experience
Skills
  • Interpersonal
  • Organizational
  • Research
Personality Traits
  • Curious
  • Organized
  • Outgoing
Licensure/Certification Recommended
Special Requirements None
Career Ladder
  • Marketing Research Director or Business Owner
  • Supervisor
  • Public Opinion Researcher
  • Interviewer or Data Analyst
  • Survey Worker

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SALARY FINDER

SALARY FINDER

Health Service Administrator

  • $0
  • 25
  • 50
  • 75
  • 100
  • 100+
Yearly Salary Range (US$ Thousands)