Industries & Professions /
Public Opinion Researchers
According to the U.S. Department of Labor, employment of market and survey research workers is expected to grow much faster than the average through 2018. The increasingly competitive economy means that businesses will need to be more efficient and effective in their use of advertising funds, and will need survey researchers to help in this arena. Also, public policy groups and all levels of government are hiring more survey researchers to help identify a variety of issues. Job opportunities should be ample for those trained in public opinion research, particularly those with graduate degrees. Those who specialize in marketing, mathematics, and statistics will have the best opportunities. Marketing research firms, financial services organizations, health care institutions, advertising firms, and insurance firms are potential employers.