You are currently signed in as .
0 Items in Your Cart
Vault Guides are THE source for insider insight on career information and employer reviews. Shop Vault Guides
Industries & Professions /
Public Opinion Researchers
Public opinion researchers conduct interviews and gather data that accurately reflect public opinions. They do this so that decision makers in business and politics have a better idea of what people want on a wide range of issues. Public opinion is sometimes gauged by interviewing a small percentage of the population containing a variety of people who closely parallel the larger population in terms of age, race, income, and other factors. At other times, researchers interview people who represent a certain demographic group. Public opinion researchers may help a company implement a new marketing strategy or help a political candidate decide which campaign issues the public considers important.
Are you a student? You may have free accesss to Vault's premium content.
Contact your Career Center, Alumni Office or Library to find out more.
Complete your Vault Profile and get seen by top employers