Industries & Professions /
Public Opinion Researchers
Public opinion researchers help measure public sentiment about various products, services, or social issues by gathering information from a sample of the population through questionnaires and interviews. They collect, analyze, and interpret data and opinions to explore issues and forecast trends. Their poll results help business people, politicians, and other decision makers determine what's on the public's mind. There are approximately 273,200 market and survey researchers employed in the United States, many of whom combine full-time work in government, academia, or business with part-time consulting work in another setting.