Industries & Professions /
Public Opinion Researchers
Public opinion researchers, also known as survey researchers, help measure public sentiment about various products, services, or social issues by gathering information from a sample of the population through questionnaires and interviews. They collect, analyze, and interpret data and opinions to explore issues and forecast trends. Their poll results help business people, politicians, and other decision makers determine what's on the public's mind. Approximately 17,730 survey researchers are employed in the United States, many of whom combine full-time work in government, academia, or business with part-time consulting work in another setting.