Product Development Directors

Product Development Directors Leads Meeting

Product development directors are responsible for directing the development of products and services from the concept and design phase to the implementation. They work closely with product designers, engineers, marketers, sales managers, and others to oversee the development of the product or service through the phases of its life cycle, from idea generation to development, to market testing, to product launch. They also manage updates, changes, and improvements to ensure their products or services remain competitive in the market and meet customer needs. The Department of Labor doesn't specifically track employment of product development directors, which are employed in many, varied industries, but employment in the related field advertising, promotions, and marketing managers reaches nearly 250,000 workers in the United States.

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Quick Facts
Alternate Title(s) Brand Manager, Business Development Director, Marketing Director, Product Manager
Duties Oversee the development of products or services from idea generation to commercialization; manage development team; establish and monitor development goals and schedules
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities exist throughout the country, with many jobs in large cities
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • English
  • Mathematics
Experience Four or more years experience
Personality Traits
  • Enterprising
  • Organized
  • Problem-Solving
  • Business Management
  • Interpersonal
  • Leadership
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Good
Advancement Prospects Good
Outlook Faster than the Average
Career Ladder
  • Senior Director, Department Head
  • Product Development Director
  • Product Development Assistant
  • Product Development Coordinator