Private Equity Marketing Specialists

Private equity marketing specialists manage their firm’s public image through press releases, annual reports, social media Web sites, and other types of communication. They work to present a positive image to the public, government regulators, and potential investors, in cooperation with investor relations. At smaller funds, the role of marketing specialist is often combined with that of investor relations specialist. They may also be known as market research analysts and marketing managers. 

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Quick Facts
Alternate Title(s) Market Research Analysts, Marketing Managers
Duties Manage their firm’s public image through press releases, social media Web sites, annual reports, and other types of communication
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) New York, Los Angeles, Chicago and other cities with large financial sectors
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • English
  • Speech
Experience A marketing internship, co-op, or part-time job for entry-level workers; at least five years of experience at a private equity firm or related employer for managerial positions
Personality Traits
  • Creative
  • Enterprising
  • Hands On
Skills
  • Research
  • Sales
  • Writing
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Good
Advancement Prospects Fair
Outlook Much Faster than the Average
Career Ladder
  • Director
  • Marketing Manager or Coordinator
  • Marketing Assistant

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