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Industries & Professions /
Press Secretaries and Political Consultants
Press secretaries, political consultants, and other media relations professionals help politicians promote themselves and their issues among voters. They advise politicians on how to address the media. Sometimes called "spin doctors," these professionals use the media to either change or strengthen public opinion. Press secretaries work for candidates and elected officials, while political consultants work with firms, contracting their services to politicians. The majority of press secretaries and political consultants work in Washington, D.C.; others work all across the country, involved with local and state government officials and candidates.