Press Secretaries and Political Consultants

Press secretaries, political consultants, and other media relations professionals help politicians promote themselves and their issues among voters. They advise politicians on how to address the media. Sometimes called "spin doctors," these professionals use the media to either change or strengthen public opinion. Press secretaries work for candidates and elected officials, while political consultants work with firms, contracting their services to politicians. The majority of press secretaries and political consultants work in Washington, D.C.; others work all across the country, involved with local and state government officials and candidates.

Quick Facts
Duties Help politicians promote themselves and their issues among voters
Alternate Title(s) None
Salary Range $25,000 to $100,000
Employment Prospects Good
Advancement Prospects Good
Work Environment Primarily Indoors
Best Geographical Location(s) Any geographic area
Education and Training
  • Bachelor's Degree
Related School Subjects
  • English
  • Government
  • Journalism
Experience Previous experience in politics required
  • Interpersonal
  • Organizational
  • Public Speaking
Personality Traits
  • Conventional
  • Organized
  • Problem-Solving
Licensure/Certification Recommended
Special Requirements None
Career Ladder
  • Owner, Consulting Firm
  • Political News Analyst
  • Newspaper Columnist
  • Chief of Staff
  • Press Secretary

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