Press Secretaries and Political Consultants

White House Press Secretary Speaks with President

Press secretaries, political consultants, and other media relations professionals help politicians promote themselves and their issues among voters. They advise politicians on how to address the media. Sometimes called "spin doctors," these professionals use the media to either change or strengthen public opinion. Press secretaries work for candidates and elected officials, while political consultants work with firms, contracting their services to politicians. The majority of press secretaries and political consultants work in Washington, D.C.; others work all across the country, involved with local and state government officials and candidates.

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Quick Facts
Alternate Title(s) None
Duties Help politicians promote themselves and their issues among voters
Salary Range $25,000 to $100,000
Work Environment Primarily Indoors
Best Geographical Location(s) Any geographic area
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • English
  • Government
  • Journalism
Experience Previous experience in politics required
Personality Traits
  • Conventional
  • Organized
  • Problem-Solving
  • Interpersonal
  • Organizational
  • Public Speaking
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Good
Advancement Prospects Good
Outlook About as Fast as the Average
Career Ladder
  • Owner, Consulting Firm
  • Political News Analyst
  • Newspaper Columnist
  • Chief of Staff
  • Press Secretary