Online Reputation Managers

Online reputation managers monitor social media sites to identify negative content that is posted about their clients. They use a combination of public relations and technical skills to eliminate this content (or at least force it to appear lower in search results) and promote content (news articles, blogs, Tweets, Facebook and Linked posts, etc.) that presents a positive image of their client.

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Quick Facts
Alternate Title(s) Online Reputation Consultants
Duties Monitor social media sites to identify negative content posted about their clients; create and post positive content about their clients
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities are available throughout the country
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • Computer Science
  • Journalism
Experience Several years experience in public relations or reputation management
Personality Traits
  • Creative
  • Outgoing
  • Problem-Solving
Skills
  • Digital Media
  • Information Management
  • Interpersonal
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Good
Advancement Prospects Fair
Outlook About as Fast as the Average
Career Ladder
  • Online Reputation Firm Owner
  • Online Reputation Manager
  • Online Reputation Specialist