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Online producers' job duties vary based on the organization for which they work, but in general, they create, format, and manage the content on a company, organization, or publication's Web site. Online producers working in journalism are responsible for the daily writing/editing and presentation of information appearing on their organizations' Web sites and other interactive resources. Most forms of media—newspapers, magazines, television, and radio—have a Web-based equivalent where people can access news and information on a 24-hour basis. Online producers take news articles originally published in that day's paper or broadcast and translate them into appropriate content for the organization's Web site. If new developments have occurred since the story was first printed, they are incorporated into the online version. Special coding is added to the article, most often HTML, which allows the text to be posted on a Web site. Links or related keywords are added so the article will show up in searches and archives.