Online Producers

Online Producers Update Website Content

Online producers are responsible for organizing and presenting information that is available on Web sites. They edit and/or write news stories, arrange the text, and any accompanying photos for online publication. They sometimes work with other workers to incorporate slideshows, background music, or audio interviews to better complement a story. While many online producers are employed in journalism, a growing number of producers find work managing corporate Web sites for advertising agencies, employment firms, pharmaceutical companies, nonprofits, and other organizations. Online producers are also referred to as new media content producers, interactive producers, multimedia producers, online producers, digital producers, content producers, web producers, and new media editors. 

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Quick Facts
Alternate Title(s) Content Producers, Digital Producers, Interactive Producers, Multimedia Producers, New Media Content Producers, New Media Editors, Online Producers, Web Producers
Duties Organize and present information that is available on Web sites and other new media venues
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities are best in large, urban areas
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Computer Science
  • English
  • Journalism
Experience Three years' experience
Personality Traits
  • Creative
  • Organized
  • Technical
  • Business Management
  • Computer
  • Digital Media
Certification or Licensing None
Special Requirements None
Employment Prospects Excellent
Advancement Prospects Good
Outlook Faster than the Average
Career Ladder
  • Executive Web Producer
  • Senior Web Producer
  • Associate Web Producer
  • Assistant Web Producer
  • Online or Print Journalist