Industries & Professions /
Music Video Directors and Producers
Music video directors and producers often work together as a team to create music videos for record companies and other employers. (Occasionally, a director may be responsible for all of the producer's tasks.) Though the director and producer work as a team, they generally approach their collaborative effort from two distinct vantage points. In short, the director is concerned with aesthetic issues such as the look, feel, and sound of the video. Directors bear the ultimate responsibility for the tone and quality of the videos they work on. They are involved in preproduction (before the shoot), production (during the shoot), and postproduction (after the shoot). The producer is concerned with more practical concerns such as electricity and catering, logistics, staffing, and business-related issues.