Models generally are grouped according to the medium or media in which they work. For instance, models who perform with movement in fashion shows and for retail stores (on the floor) are known as fashion models. Those who pose for artists are known as artists' models, and those who advertise products and services in print are known as photographic models. In large cities there are modeling agencies that specialize in handling petite, plus-size, specialty, character, beauty, photographic, and high fashion models.

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