Merchandise Displayers

Merchandise displayers, sometimes known as visual merchandisers and display and visual merchandising specialists, design and install displays of clothing, accessories, furniture, and other products to attract customers. They set up these displays in windows and showcases and on the sales floors of retail stores. Display workers who specialize in dressing mannequins are known as model dressers. Those who specialize in installing displays in store windows are known as window dressers or window trimmers. These workers use their artistic flair and imagination to create excitement and customer interest in the store. They also work with other types of merchandising to develop exciting images, product campaigns, and shopping concepts. There are approximately 72,590 merchandise displayers and window trimmers employed in the United States.

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Quick Facts
Alternate Title(s) Commercial Decorators, Display and Visual Merchandising Specialists, Model Dressers, Visual Merchandisers, Window Dressers, Window Trimmers
Duties Design and install displays of clothing, accessories, furniture, and other products to attract customers at stores
Salary Range Below $25,000 to $50,000
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities exist in all regions, but are best in metropolitan areas
Minimum Education Level
  • High School Diploma
School Subjects
  • Art
  • Business
  • Technical/Shop
Experience Internship
Personality Traits
  • Artistic
  • Creative
  • Hands On
Skills
  • Drawing/Design
  • Mechanical/Manual Dexterity
Certification or Licensing None
Special Requirements None
Employment Prospects Good
Advancement Prospects Good
Outlook About as Fast as the Average
Career Ladder
  • Display Director or Head of Store Planning
  • Merchandise Displayer
  • Merchandise Display Assistant or Helper

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