Media Relations Specialists

Media relations specialists are experienced public relations specialists who have a broad working knowledge of television, radio, print, and online journalism and skills in establishing a controlled, positive image in the media for a company, person, or organization. They are also referred to as communications consultants. Media relations specialists serve as the liaison between the company, person, or organization they represent and newspaper, magazine, broadcast, and online news editors and reporters. The number of people working in media relations and their locations falls within the same parameters as public relations specialists. There are approximately 202,530 public relations specialists employed in the United States.

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Quick Facts
Alternate Title(s) Communications Consultants, Press Secretaries, Public Affairs Specialists, Public Relations Specialists
Duties Help companies, organizations, and individuals develop a controlled, positive image in the media
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities are available throughout the country, but are best in large, metropolitan areas
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • English
  • Speech
Experience Several years' experience required
Personality Traits
  • Creative
  • Enterprising
  • Hands On
  • Outgoing
  • Digital Media
  • Interpersonal
  • Sales
  • Writing
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Good
Advancement Prospects Good
Outlook About as Fast as the Average
Career Ladder
  • Media Relations Manager or Executive
  • Media Relations Specialist
  • Public Relations Generalist or Journalist

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