Media Relations Specialists

Media relations are one part of public relations. Media relations specialists develop corporate or product positioning strategies for specific media outlets; plan photo and editorial opportunities for use in the media and develop editorial ideas to fit a publication's or broadcast medium's special promotions; develop news and feature releases and pitch them to the media; place articles with the media; gain favorable product reviews and publicize them to the media; position the organization they represent as an expert source; execute media events, such as press conferences, interviews, tours, and promotions; handle information requests from the press; and collect and analyze media coverage of the organization they represent.


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SALARY FINDER

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Health Service Administrator

  • $0
  • 25
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  • 75
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  • 100+
Yearly Salary Range (US$ Thousands)