Media Relations Specialists

Media relations are one part of public relations. Media relations specialists develop corporate or product positioning strategies for specific media outlets; plan photo and editorial opportunities for use in the media and develop editorial ideas to fit a publication's or broadcast medium's special promotions; develop news and feature releases and pitch them to the media; place articles with the media; gain favorable product reviews and publicize them to the media; position the organization they represent as an expert source; execute media events, such as press conferences, interviews, tours, and promotions; handle information requests from the press; and collect and analyze media coverage of the organization they represent.

Sign In or Join Vault Gold to Read More Including

  • The Job
  • Education and Training
  • Outlook
  • Tips for Entry and more.

Are you a student? You may have free access to Vault's premium content.
Contact your Career Center, Alumni Office or Library to find out more.

Career Update Newsletter

Tips and tools to help you manage your ideal career.