Industries & Professions /
Media Planners and Buyers
The employment outlook for media planners and buyers, like the outlook for the advertising industry itself, depends on the general health of the economy. When the economy thrives, companies produce an increasing number of goods and seek to promote them via television, radio, the Internet, newspapers, magazines, and various other media. The U.S. Department of Labor predicts that employment in the advertising industry will grow 8 percent over the 2008–18 period, more slowly than the average for all industries.