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Industries & Professions /
Media Planners and Buyers
While many employees may work in the media department, the primary specialists are the media planner and the media buyer. They work with professionals from a wide range of media—from billboards, direct mail, and magazines to television, radio, and the Internet. Both types of media specialists must be familiar with the markets that each medium reaches, as well as the advantages and disadvantages of advertising in each.
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