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Industries & Professions /
Media Planners and Buyers
Although most media positions, including those at the entry
level, require a bachelor's degree, you can prepare for a future
job as media planner and/or buyer by taking specific courses
offered at the high school level. These include business, computer
science, marketing, advertising, cinematography, radio and
television, and film and video. General liberal arts classes, such
as economics, English, communication, and journalism, are also
important, since media planners and buyers must be able to
communicate clearly with both clients and coworkers. In addition,
mathematics classes will give you the skills to work accurately
with budget figures and placement costs.
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