Media Planners and Buyers

Although most media positions, including those at the entry level, require a bachelor's degree, you can prepare for a future job as media planner and/or buyer by taking specific courses offered at the high school level. These include business, computer science, marketing, advertising, cinematography, radio and television, and film and video. General liberal arts classes, such as economics, English, communication, and journalism, are also important, since media planners and buyers must be able to communicate clearly with both clients and coworkers. In addition, mathematics classes will give you the skills to work accurately with budget figures and placement costs.


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