Marketing Research Analysts

Marketing research analysts collect, analyze, and interpret data in order to determine potential demand for a product or service. By examining the buying habits, wants, needs, and preferences of consumers, research analysts are able to recommend ways to improve products, increase sales, and expand customer bases. There are approximately 430,350 marketing research analysts employed in the United States.


Quick Facts
Duties Collect, analyze, and interpret data in order to determine potential demand for a product or service
Alternate Title(s) Coders, Field Interviewers, Tabulators
Salary Range Below $25,000 to $100,000+
Employment Prospects Good
Advancement Prospects Good
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities available throughout the country, but best in large, metropolitan areas
Education and Training
  • Bachelor's Degree
  • Master's Degree
Related School Subjects
  • Business
  • English
  • Mathematics
Experience Internship
Skills
  • Interpersonal
  • Math
  • Scientific
Personality Traits
  • Problem-Solving
  • Realistic
  • Social
Licensure/Certification Recommended
Special Requirements None
Career Ladder
  • Market Research Executive
  • Manager of a Branch Office for a Large Private Research Firm
  • Assistant Manager
  • Marketing Research Analyst
  • Junior Analyst or Research Assistant

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