Marketing Research Analysts

Marketing research analysts collect, analyze, and interpret data in order to determine potential demand for a product or service. By examining the buying habits, wants, needs, and preferences of consumers, research analysts are able to recommend ways to improve products, increase sales, and expand customer bases. There are approximately 430,350 marketing research analysts employed in the United States.

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Quick Facts
Alternate Title(s) Coders, Field Interviewers, Tabulators
Duties Collect, analyze, and interpret data in order to determine potential demand for a product or service
Salary Range Below $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities available throughout the country, but best in large, metropolitan areas
Minimum Education Level
  • Bachelor's Degree
  • Master's Degree
School Subjects
  • Business
  • English
  • Mathematics
Experience Internship
Personality Traits
  • Problem-Solving
  • Realistic
  • Social
Skills
  • Interpersonal
  • Math
  • Scientific
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Good
Advancement Prospects Good
Outlook Much Faster than the Average
Career Ladder
  • Market Research Executive
  • Manager of a Branch Office for a Large Private Research Firm
  • Assistant Manager
  • Marketing Research Analyst
  • Junior Analyst or Research Assistant

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