Marketing Research Analysts

Marketing research analysts collect, analyze, and interpret data in order to determine potential demand for a product or service. By examining the buying habits, wants, needs, and preferences of consumers, research analysts are able to recommend ways to improve products, increase sales, and expand customer bases. There are approximately 249,800 marketing research analysts employed in the United States.


Quick Facts
Alternate Title(s) None
Salary Range $25,000 to $100,000
Work Environment Primarily Indoors
Education and Training
  • Bachelor's Degree
Related School Subjects
  • Business
  • English
  • Mathematics
Skills
  • Interpersonal
  • Math
  • Scientific
Personality Traits
  • Conventional
  • Problem-Solving
  • Realistic
Licensure/Certification Recommended

Related Industries