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Industries & Professions /
Marketing consultants provide solutions to tough problems. They are creative people who think “outside the box” to help companies and other clients more effectively manage marketing campaigns, reach potential customers, and develop or improve their presence in brick-and-mortar stores and on the Internet. External marketing consultants work for large management consulting firms that have marketing-related practices. They are also employed by smaller, boutique firms that specialize in marketing consulting, focus on a specific subsector (such as social media), or provide marketing consulting services to a particular industry (such as technology or health care). External marketing consultants work with clients on a project basis, and clients are billed by the hour for consultants’ services. Internal marketing consultants work as salaried employees for companies and other organizations. Others launch their own consulting practices and provide expertise to businesses of all sizes, nonprofits, government agencies, and other organizations on a project basis.
Marketing consultants have a wide range of duties, depending on their employer and the needs of their clients. These are some examples of typical duties for marketing consultants: