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An example of effective lobbying concerns MedicAlert, an organization that provides bracelets to millions of people in the United States and Canada with health problems. Engraved on the bracelet is a description of the person's medical problem, along with MedicAlert's 24-hour emergency response phone number. The emergency response center is located in a region of California that considered changing the telephone area code. MedicAlert anticipated a lot of confusion—and many possible medical disasters—if the area code was changed from that which is engraved on the millions of bracelets. MedicAlert called on doctors, nurses, and the media to get word out about the danger to lives. Through this lobbying, the public and the state's policymakers became aware of an important aspect of the area code change they may not have otherwise known.
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