Internet Store Managers and Entrepreneurs

Mark Zuckerberg in Parade

Internet store managers and entrepreneurs use the public domain of the Internet to sell products or services. Managers hired by companies are typically in charge of creating an online buying experience that corresponds with one in a physical store, if there is one. Or they may create marketing and sales campaigns for online stores that aren't sold in stores.

Internet entrepreneurs research the marketability of a product or service, decide on what product or service to sell, organize their business, and set up their storefront on the Web. Numerous small business owners who sell a limited number of products or a specific service have found the Internet a great place to begin their business venture because start-up costs may be significantly less than for traditional businesses. Internet entrepreneurs run their own businesses. Internet store managers are employed by Internet entrepreneurs and stores.

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Quick Facts
Alternate Title(s) Online Store Managers
Duties Develop and own businesses that sell products and services on the Web (Internet entrepreneurs); manage Internet-based businesses (Internet store managers)
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Nationwide
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • Computer Science
  • Economics
Experience Two to five years of experience required
Personality Traits
  • Enterprising
  • Organized
  • Technical
  • Business Management
  • Digital Media
  • Leadership
Certification or Licensing Required
Special Requirements None
Employment Prospects Good
Advancement Prospects Good
Outlook About as Fast as the Average
Career Ladder
  • Director of Online Sales
  • Internet Sales Manager
  • Online Sales Representative
  • Internet Marketing Specialist