Internet Marketing and Advertising Consultants

Internet marketing and advertising consultants use their business savvy, marketing skills, and knowledge of e-commerce to help companies promote their services or products on the Internet. E-marketing requires a unique set of skills from traditional marketing channels, and since the 21st century, training and educational programs have developed to teach them. Internet marketing professionals may work for a larger company that has its own in-house staff of Internet professionals, with Internet marketing consulting companies, or as independent consultants.

Quick Facts
Alternate Title(s) Pay Per Click Specialists, Search Engine Marketers
Duties Develop marketing strategies, work with a team to implement them, write copy as needed, test sites, conduct research; analyze and assess statistics and advertising reach
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities exist in all regions
Minimum Education Level
  • Bachelor's Degree
  • Master's Degree
School Subjects
  • Business
  • Computer Science
  • Sociology
Experience One or more years' experience
Personality Traits
  • Creative
  • Enterprising
  • Organized
  • Business Management
  • Computer
  • Digital Media
Certification or Licensing Recommended
Special Requirements None
Employment Prospects Good
Advancement Prospects Good
Outlook Faster than the Average
Career Ladder
  • Vice President, Online Marketing/Owner of Firm
  • Senior Online Marketing Manager
  • Online Marketing Manager
  • Online Marketing Associate
  • Online Marketing Coordinator

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