Internet Marketing and Advertising Consultants

Internet marketing and advertising consultants use their business savvy, marketing skills, and knowledge of e-commerce to help companies promote their services or products on the Internet. E-marketing requires a unique set of skills from traditional marketing channels, and since the 21st century, training and educational programs have developed to teach them. Internet marketing professionals may work for a larger company that has its own in-house staff of Internet professionals, with Internet marketing consulting companies, or as independent consultants.

Quick Facts
Duties Develop marketing strategies, work with a team to implement them, write copy as needed, test sites, conduct research; analyze and assess statistics and advertising reach
Alternate Title(s) Pay Per Click Specialists, Search Engine Marketers
Salary Range $25,000 to $100,000+
Employment Prospects Good
Advancement Prospects Good
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities exist in all regions
Education and Training
  • Bachelor's Degree
  • Master's Degree
Related School Subjects
  • Business
  • Computer Science
  • Sociology
Experience One or more years' experience
  • Business Management
  • Computer
  • Digital Media
Personality Traits
  • Creative
  • Enterprising
  • Organized
Licensure/Certification Recommended
Special Requirements None
Career Ladder
  • Vice President, Online Marketing/Owner of Firm
  • Senior Online Marketing Manager
  • Online Marketing Manager
  • Online Marketing Associate
  • Online Marketing Coordinator

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