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All businesses have specific goals and objectives that they strive to meet, such as making a certain profit or increasing the client base by a certain amount. Executives devise strategies and formulate policies to ensure that these objectives are met. In today's business world, many companies that first began as brick-and-mortar businesses now have a presence on the Internet. Additionally, many new companies are found only on the Internet. At both types of companies, Internet executives are the professionals who devise ways to meet their companies' objectives—making sales, providing services, or developing a customer base, for example—as they relate to the Internet.
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