Industries & Professions /
Greeting Card Designers and Writers
From sincere statements of love to jocular jabs, the contemporary greeting card industry provides a note for practically every expression. Hallmark and American Greetings are the biggest names in the business, offering cards for many occasions. Other card companies have carved out their own individual niches—specializing in hand-drawn cards or cards that focus on a particular holiday or life event such as a breakup or wedding. Though some of these companies use the talents of full-time staff writers and designers, others rely on freelancers to submit ideas, images, and expressions. In addition to greeting card production, some companies buy words and images for e-mail greetings, and for lines of products like mugs, posters, pillows, and balloons.