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Graphic designers are not primarily fine artists, although they may be highly skilled at drawing or painting. Most designs commissioned to graphic designers involve both artwork and copy (words). Thus, the designer must not only be familiar with the wide range of art media (photography, drawing, painting, collage, etc.) and styles, but he or she must also be familiar with a wide range of typefaces and know how to manipulate them for the right effect. Because design tends to change in a similar way to fashion, designers must keep up-to-date with the latest trends. At the same time, they must be well grounded in more traditional, classic designs.