Fund-raising combines many different skills, such as financial management and accounting, public relations, marketing, human resources, management, and media communications. To be successful, the appeal for funds has to target the people most likely to donate, and donors have to be convinced of the good work being done by the cause they are supporting. To do this, fund-raisers need strong media support and savvy public relations. Fund-raisers also have to bring together people, including volunteers, paid staff, board members, and other community contacts, and direct them toward the common goal of enriching the charity.

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