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Fitness directors are a crucial part of sports and health facilities. They coordinate the schedules of exercise instructors and personal trainers. They also make sure that their institution offers a wide variety of options to keep customers happy. For example, a fitness director who works at a nursing home must plan and direct classes that appeal to an older population. This director ensures that instructors have experience working with the elderly and then arranges for a class that is low impact or held in a swimming pool. Exercise classes can be held even while clients remain seated.