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Industries & Professions /
Financial Services Brokers
The most important part of a broker's job is finding customers and building a client base. Beginning brokers spend much of their time searching for customers, relying heavily on telephone solicitation such as "cold calls"—calling people with whom they have never had any contact. Brokers also find customers through business and social contacts or they might be given a list of likely prospects from their brokerage firm.
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