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Disc jockeys serve as a bridge between music and the listener. They also announce the time, the weather forecast, or important news. Working at a radio station can be a lonely job, since often the DJ is the only person in the studio. But because their job is to maintain the good spirits of their audience and attract new listeners, disc jockeys must possess the ability to sound relaxed and cheerful. Disc jockeys sometimes extend their duties off-the-air, and they may write and produce commercials or promotion announcements.