Directors of Corporate Sponsorship

Director of Corporate Sponsorship Meets with Team

Directors of corporate sponsorship may also be called corporate sponsorship directors, sponsorship directors, corporate sponsorship managers, directors of sponsorship and corporate relations, directors of corporate development, corporate giving managers, directors of fund-raising and sponsorship or directors of development. No matter the name, the individual is in the role of a key management position.

Most large corporations have an individual or department responsible for reviewing and determining the company’s role in corporate sponsorship. The purpose may be charitable, but will likely be an avenue for advertising, branding, and promoting good will. The director of corporate sponsorship receives, evaluates, and recommends (to other members of the corporate team) requests for sponsorship funds from the corporation, and to implement such sponsorship projects. Such projects may be as significant as multi-million dollar stadium namings or as small as providing t-shirts for a youth run. The individual has the responsibility of assuring the company’s values, goals, marketing, and branding opportunities and standards are upheld, and that the company enjoys the desired benefits of the sponsorship. Similar opportunities for employment exist as director of corporate sponsorship for charitable and non-profit organizations. As a director in a non-profit organization, the individual is responsible for seeking out, applying for, promoting, and managing corporate sponsorships and partnerships, major means of funding and financial support for the organization.

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Quick Facts
Alternate Title(s) Corporate Sponsorship Directors, Sponsorship Directors, Corporate Sponsorship Managers, Directors of Sponsorship and Corporate Relations, Directors of Corporate Development, Corporate Giving Managers, Directors of Fund-Raising and Sponsorship, Directors of Development
Duties Establish sponsorship programs and guidelines for corporate efforts; develop branding and marketing strategies and evaluate sponsorship opportunities to promote them; oversee the implementation of sponsorships; seek corporations to sponsor non-profit associations, events, and programs
Salary Range $50,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities exist in all regions
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • English
Experience Five to ten years of experience
Personality Traits
  • Creative
  • Organized
  • Outgoing
Skills
  • Business Management
  • Financial
  • Public Speaking
Certification or Licensing None
Special Requirements None
Employment Prospects Good
Advancement Prospects Fair
Outlook About as Fast as the Average
Career Ladder
  • Corporate Executive
  • Director of Corporate Sponsorship
  • Project Manager
  • Fund Raiser or Corporate Sponsor Team Member