Digital Advertising and Marketing Workers

Digital marketing and advertising workers use their knowledge of advertising, marketing, technology, computers, the Internet, and other types of digital media to help companies promote digital products and services. This method is often referred to as e-marketing. Some larger companies may have an in-house staff of advertising and marketing professionals, though many smaller or start-up companies often turn to freelance workers or a consulting agency for their needs.


Quick Facts
Duties Use their knowledge of advertising, marketing, technology, computers, and the Internet, and other types of digital media to help companies promote their products and services
Alternate Title(s) Digital Artist, Interactive Advertising Designer, Internet Advertising Designer, Pay Per Click Specialist, Search Engine Marketer, Search Engine Optimization Specialist, Social Media Workers, Web Buyer, Web Developer, Webmaster
Salary Range Below $25,000 to $100,000+
Employment Prospects Good
Advancement Prospects Good
Work Environment Primarily Indoors
Best Geographical Location(s) Opportunities are available throughout the country, but are best in large cities such as New York, Los Angeles, and Chicago
Education and Training
  • High School Diploma
  • Bachelor's Degree
Related School Subjects
  • Computer Science
  • English
  • Psychology
Experience Internship; any experience with digital advertising, marketing, or social media
Skills
  • Digital Media
  • Drawing/Design
  • Interpersonal
Personality Traits
  • Creative
  • Enterprising
  • Outgoing
Licensure/Certification Recommended
Special Requirements None
Career Ladder
  • Department Head, or Consultant
  • Digital Advertising or Marketing Worker
  • Digital Advertising or Marketing Assistant

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