Digital Advertising and Marketing Workers

Digital marketing and advertising workers use their knowledge of advertising, marketing, technology, computers, the Internet, and other types of digital media to help companies promote digital products and services. This method is often referred to as e-marketing. Some larger companies may have an in-house staff of advertising and marketing professionals, though many smaller or start-up companies often turn to freelance workers or a consulting agency for their needs.

Quick Facts
Duties	Use their knowledge of advertising, marketing, technology, computers, and the Internet, and other types of digital media to help companies promote their products and services
Alternate Title(s)	Digital Artists, Interactive Advertising Designers, Internet Advertising Designers, Pay Per Click Specialists, Search Engine Marketers, Search Engine Optimization Specialists, Social Media Workers, Web Buyers, Web Developers, Webmasters
Salary Range	Below $25,000 to $100,000+
Employment Prospects	Good
Advancement Prospects	Good
Work Environment	Primarily Indoors
Best Geographical Location(s)	Opportunities are available throughout the country, but are best in large cities such as New York, Los Angeles, and Chicago
Education and Training	High School Diploma Bachelor's Degree
Related School Subjects	Computer Science English Psychology
Experience	Internship
Skills	Digital Media Drawing/Design Interpersonal
Personality Traits	Creative Enterprising Outgoing
Licensure/Certification	Recommended
Special Requirements	None
Career Ladder	Department Head, or Consultant Digital Advertising or Marketing Worker Digital Advertising or Marketing Assistant