Industries & Professions /
Cosmetics Shop Owners and Managers
There are five major categories of job responsibilities within a cosmetics store: merchandising and buying, store operations, sales promotion and advertising, bookkeeping and accounting, and personnel supervision. Merchandising and buying determine the type and amount of actual goods to be sold—for example, the number of makeup lines to be featured and the number of units from each line that will be purchased. Store operations involve maintaining the building and providing for the movement of goods and personnel within the building. Sales promotion and advertising are the marketing methods used to inform customers and potential customers about the goods and services that are available—for example, a new line of skin care products or a special in-store appearance by a noted beauty expert. In bookkeeping and accounting, records are kept of payroll, taxes, and money spent and received. Personnel involves staffing the store with people who are trained and qualified to handle all the work that needs to be done.