Copywriters express, promote, and interpret ideas and facts in written form for books, magazines, trade journals, newspapers, Web sites, technical studies and reports, company newsletters, radio and television broadcasts, and advertisements.

Most copywriters are employed in the advertising industry. Their main goal is to persuade the general public to choose or favor certain goods, services, and personalities. 

Writers and authors, including copywriters, held approximately 43,380 jobs in 2015, according to the U.S. Department of Labor.

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Quick Facts
Alternate Title(s) None
Duties Write the words in print advertisements in magazines and newspapers, on Web sites, and spoken in television and radio; develop the ideas for advertisements or work with ideas created by managers or company customers; conduct research on products to use for developing effective ads
Salary Range $25,000 to $100,000+
Work Environment Primarily Indoors
Best Geographical Location(s) Large urban areas, with most centered in Los Angeles, California, and New York
Minimum Education Level
  • Bachelor's Degree
School Subjects
  • Business
  • English
  • Journalism
Experience Internship or volunteer work; on-the-job training
Personality Traits
  • Creative
  • Organized
  • Problem-Solving
  • Organizational
  • Research
  • Writing
Certification or Licensing None
Special Requirements None
Employment Prospects Fair
Advancement Prospects Fair
Outlook Little Change or More Slowly than the Average
Career Ladder
  • Senior Writer
  • Copywriter
  • Copywriter Assistant