Copywriters express, promote, and interpret ideas and facts in written form for books, magazines, trade journals, newspapers, technical studies and reports, company newsletters, radio and television broadcasts, and advertisements.

Most copywriters are employed in the advertising industry. Their main goal is to persuade the general public to choose or favor certain goods, services, and personalities.

Quick Facts
Duties Write the words in print advertisements in magazines and newspapers, and spoken in television and radio; develop the ideas for advertisements or work with ideas created by managers or company customers; conduct research on products to use for developing effective ads
Alternate Title(s) None
Salary Range $25,000 to $100,000+
Employment Prospects Fair
Advancement Prospects Fair
Work Environment Primarily Indoors
Best Geographical Location(s) Large urban areas, with most centered in Los Angeles, California, and New York
Education and Training
  • Bachelor's Degree
Related School Subjects
  • Business
  • English
  • Journalism
Experience Internship or volunteer work; on-the-job training
  • Organizational
  • Research
  • Writing
Personality Traits
  • Creative
  • Organized
  • Problem-Solving
Licensure/Certification None
Special Requirements None
Career Ladder
  • Senior Writer
  • Copywriter
  • Copywriter Assistant

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