Employment growth in the advertising and public relations services industry is expected to be slower than the average for all occupations through 2022, according to the U.S. Department of Labor. Smaller agencies and home-based businesses may have more jobs but usually offer lower salaries. The mega-agencies—multinational agencies created from mergers and acquisitions—still dominate the industry. Competition for jobs will be keen, however, as the industry attracts many more candidates than available positions. Employment for writers and authors in the advertising industry is projected to grow by 3 percent through 2022, which is also slower than the average.

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