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Copy editors read manuscripts carefully to make sure that they are sufficiently well written, factually correct (sometimes this job is done by a researcher or fact checker), grammatically correct, and appropriate in tone and style for its intended readers. If a manuscript is not well written, it is not likely to be well received by readers. If it is not factually correct, those who spot its errors will not take it seriously. If it is not grammatically correct, it will not be understood. If it is not appropriate for its audience, it will be utterly useless. Any errors or problems in a printed piece reflect badly not only on the author but also on the publishing house.