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Columnists often take news stories and enhance the facts with personal opinions and panache. Columnists may also write from their personal experiences. Either way, a column usually has a punchy start, a pithy middle, and a strong, sometimes poignant, ending.
Columnists are responsible for writing columns on a schedule, depending on the frequency of publication. They may write a column daily, weekly, quarterly, or monthly. Like other journalists, they face pressure to meet a deadline.
Most columnists are free to select their own ideas. The need to constantly come up with new and interesting stories may be one of the hardest parts of the job, but also one of the most rewarding. Columnists search through newspapers, magazines, and the Internet, watch television, and listen to the radio. The various types of media suggest ideas and keep the writer aware of current events and social issues.
Next, they do research, delving into a topic much like an investigative reporter would, so that they can back up their arguments with facts.
Finally, they write, usually on a computer. After a column is written, an editor goes over it to check for clarity and correct mistakes. Then the cycle begins again. Often a columnist will write a few relatively timeless pieces to keep for use as backups in a pinch, in case a new idea can't be found or falls through.
Most columnists work in newsrooms or magazine offices, although some, especially those who are syndicated but not affiliated with a particular newspaper, work out of their homes or private offices. Many well-known syndicated columnists work out of Washington, D.C.
Newspapers often run small pictures of columnists, called head shots, next to their columns. This, and a consistent placement of a column in a particular spot in the paper, usually gives a columnist greater recognition than a reporter or editor.